The ΔΕΗ International Cycling Tour of Greece has attracted global interest and following the agreement with 45 international TV stations, it has been revealed that the event will be broadcast in more than 150 countries!
TV footage will be circulated to Europe, America, Asia, Africa and Oceania, a fact that makes the Tour one of the top television sports events even happened in Greece, equivalent to world championships competitions.
Eurovision will have the responsibility to produce and distribute footage of this great cycling race in major TV networks and news agencies around the world. Besides the race, the production will highlight as well the beauties of Crete and mainland Greece, regions where the peloton will pass through during the five days of action (April 27 – May 1).
In Greece, national TV channel ERT Sports will broadcast live the last 90 minutes of each of the five stages, while Alpha TV will show a daily half-hour review.
Through the international sports channel Eurosport, the Tour of Hellas will reach 144 million TV sets in 54 European countries. The coverage includes daily half-hour reviews and a round-up of the event a week later, featuring highlights, quotes and extras.
Therefore, the return of the Hellenic Tour will be in the spotlight for a fortnight sending pictures and footage of the beauty of Greece across the continent.
Further agreements have been secured with global networks, including:
- • CNBC (Europe, the Middle East, Africa, Asia and the Americas);
- • SPOTV Pan Asia, (ESPN and ZHIMBO SPORTS in China);
- • Fox Sports (Central America and Australia);
- • BEIN Sports (USA, Canada, Turkey, Middle East and Asia);
- • J-SPORTS (Japan);
- • Flow Sports (Caribbean);
- • SONY - Ten sports (India);
- • SuperSport (South Africa);
- • Dubai Sports and CNBC (MENA region);
- • TV5 Monte (France and globally);
- • Sport TV and Spiler TV (Hungary);
- • SPTV (Croatia);
- • RTBF (Belgium);
- • Sport TV (Slovenia);
- • A Bola TV - Benfica TV (Portugal);
- • Alpha TV (Finland) and
- • Prime Tel (Cyprus)
Negotiations with more TV outlets are ongoing, thus more agreements are expected to be announced upon completion.
Following the latest developments regarding the TV coverage, Greece’s Deputy Minister of Culture and Sports, Mr. Lefteris Avgenakis commented:
"We are pleased to see the ΔΕΗ International Cycling Tour of Greece having such a big impact, attracting major TV networks from around the world. Our country and the Tour will be in the spotlight on a daily basis in the upcoming days.
Our history, culture, monuments and archaeological sites, all eternal symbols of the Ancient Greece, combined with our beautiful landscapes, set an ideal environment for the promotion of the ΔΕΗ International Cycling Tour in all five continents".
